Nur Oğuz The Greatest Paradox of Game Design When we look at the history of video games, most of the success stories are told with technological leaps. More realistic graphics, larger open worlds, more complex artificial intel...
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Nur Oğuz In the marketing world, we love talking about brands. We design new campaigns, create visual identities, develop social media strategies and conduct target audience analysis. But when it comes to evaluating their results...
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Nur Oğuz When it comes to brand identity, the first thing that comes to most people's minds is the logo. Next come colours, typography, packaging design and advertising campaigns. For many years, brands have competed to be visibl...
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Nur Oğuz Returning to the past in brand design does not always mean nostalgia. Sometimes the most powerful way to build the future of an institution is to look again at its history. The new identity system developed by Koto, one ...
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Nur Oğuz The Story of an Automobile Brand Reinventing Itself Some brands age over time. Some people don't realize they are getting old. For many years, Jaguar was considered one of the most prestigious names in the automoti...
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Nur Oğuz Trusting Instead of Controlling Once upon a time, brands viewed content creators as mere social media outreach providers. A product was sent, a few shares were made and the campaign was completed. Today, the content p...
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Nur Oğuz How a Mascot Created Guilt Feelings in Millions of People No one would have guessed that a language learning app would create one of the world's most recognizable digital characters. After all, Duolingo was just a reg...
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Nur Oğuz In the marketing world, brands have been inviting people to events for years. It organizes concerts, sponsors festivals, creates pop-up experiences and tries to reach millions of people through social media. However, tod...
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Nur Oğuz When we look at the history of design, we often see a single name. An artist comes to the fore on an album cover, a designer on a poster, an author on a book, or a creative director on a campaign. The story is usually to...
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Nur Oğuz The Fascinating Universe of Mydollmallu In the world of design, sometimes the most impressive works are born not from the most complex tools, but from the simplest materials. It is possible to produce work that people...
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