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90 Years of Design Lesson: Monopoly
Nur OğuzNur Oğuz

90 Years of Design Lesson: Monopoly

Some brands only sell products. Some become part of the culture. Monopoly falls squarely into the second group. Whether you've never played Monopoly in your life or spent most of your childhood between Boardwalk and Park...

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Designing the Rhythm of Craft Hyejin Song's Jiro Project
Nur OğuzNur Oğuz

Designing the Rhythm of Craft Hyejin Song's Jiro Project

Some movies are not just watchable; is examined. Every scene, every detail and every rhythm turns into a field of research waiting to be rediscovered. David Gelb's Jiro Dreams of Sushi, published in 2011 and considered o...

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YouTube Now Wants to Be More Than a Platform
Nur OğuzNur Oğuz

YouTube Now Wants to Be More Than a Platform

The world of digital content has undergone a major transformation in the last decade. Audiences once controlled by television channels and media companies are now largely centered around independent content producers. As...

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Can Artificial Intelligence Predict the Future? This Should Be the Real Question for Leaders
Nur OğuzNur Oğuz

Can Artificial Intelligence Predict the Future? This Should Be the Real Question for Leaders

When talking about artificial intelligence, the same topics usually come up. Automation, efficiency, content creation, data analysis, customer service and process optimization. For the past two years, much of the tech wo...

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What Makes Brands Human in the Age of Artificial Intelligence?
Nur OğuzNur Oğuz

What Makes Brands Human in the Age of Artificial Intelligence?

One of the most important concepts that has set the agenda of the business world in the last few years is artificial intelligence. This issue, which was once talked about only in the research laboratories of technology c...

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How Can Brands Remain Human in the Age of Artificial Intelligence?
Nur OğuzNur Oğuz

How Can Brands Remain Human in the Age of Artificial Intelligence?

Artificial intelligence is no longer an issue that is only on the agenda of technology companies. Today, everyone from the world's biggest brands to local businesses is using productive AI tools. Content is prepared in s...

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Differentiating in the Age of Artificial Intelligence: Brand Wins, Not Technology
Nur OğuzNur Oğuz

Differentiating in the Age of Artificial Intelligence: Brand Wins, Not Technology

Artificial intelligence has been the most talked about topic in the business world for the last few years. Companies are testing new tools, automating their processes, speeding up content production, and trying to make t...

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From Confectionery Shelves to Art Gallery: Commercial Confectionery Project
Nur OğuzNur Oğuz

From Confectionery Shelves to Art Gallery: Commercial Confectionery Project

In the world of design, the most interesting ideas often arise from objects that are in front of our eyes but we no longer notice. The products, packaging, signs and graphic details we see every day become invisible over...

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How Should the Portfolio Be?
Nur OğuzNur Oğuz

How Should the Portfolio Be?

Producing strong work is important in the design world; However, how you present these works is often as decisive as what you produce. Because a portfolio is not just a digital archive where past projects are brought tog...

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Why Do Global Brands Gain Trust? The Unseen Rule of Growing Beyond Borders
Nur OğuzNur Oğuz

Why Do Global Brands Gain Trust? The Unseen Rule of Growing Beyond Borders

When a company expands to a new country, it doesn't just try to gain new customers. It also introduces a new culture, new habits, new expectations and often new prejudices. That's why the most critical element of global ...

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